Ususret CES-u 2021, Sony je najavio nove televizore iz BRAVIA XR linije, a koji uključuju Z9J (8K LED LCD) i A90J (4K OLED) modele iz MASTER serije, te Ultra HD 4K modele A80J (OLED), X95J (LED LCD) i X90J (LED LCD). Svi navedeni televizori će biti opremljeni Cognitive Processor XR procesorom koji analizira sliku i zvuk na način kao što radi naš mozak, a s ciljem stvaranja najboljeg efekta uranjanja u audio video sadržaj. A90J će biti dostupan u novoj dijagonali od 83″, uz standardne veličine od 55″ i 65″. Za razliku od ostalih proizvođača koji su ove godine odlučili implementirati mini LED tehnologiju, Sony ostaje pri klasičnom direktno LED pozadinskom osvjetljenju s lokalnim zatamnjenjem na svojim LED LCD televizorima, a najbolja implementacija (Contrast Booster 15) će biti na Ultra HD 8K modelu Z9J.
Više detalja o Cognitive Processor XR procesoru sa Sony.hr stranice:
Što je kognitivna inteligencija?
Svijet percipiramo na temelju informacija koje u isto vrijeme dolaze u mozak iz naših očiju i ušiju. Umjetna inteligencija može prepoznati i analizirati boju, kontrast i detalje samo pojedinačno. Cognitive Processor XR unakrsno analizira sve elemente u isto vrijeme baš kao i mozak.
Analiziranje stotina tisuća podataka na identičan način kao i mozak
Da bi stvorio taj realističan dojam, Cognitive Processor XR zaslon dijeli na stotine zona te pojedinačne objekte u tim zonama prepoznaje najbolje do sada. Osim toga, u sekundi unakrsno analizira stotine tisuća različitih elemenata koji čine sliku na identičan način kao ljudski mozak.
Fokusiranje na isti način kao i oči
Kad nešto vidimo u stvarnom svijetu, naše se oči ne fokusiraju na sve odjednom, već na objekt koji u tom trenutku želimo vidjeti. Televizori BRAVIA XR funkcioniraju na isti način. Otkrivaju glavnu fokalnu točku u sceni i poboljšanjem svakog detalja u objektu ističu ga uz prirodan dojam dubine, baš kao i u stvarnom svijetu.
Pregled specifikacija iz službenog priopćenja:
ony’s New TV Models and Key Features
MASTER Series Z9J [85″ class (84.6″ diag.) and 75″ class (74.5″ diag.) models] 8K LED LCD TV značajke:
Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content
Combined with the precision of a Full Array LED panel, XR Triluminos Pro, XR Contrast Booster and XR 8K Upscaling9 delivers supreme 8K realism with deep blacks and intense brightness
Latest XR Motion Clarity technology cross-analyzes data to ensure action stays smooth, bright and clear with no blur
X-Wide Angle technology provides vivid real-world colors from any angle while retaining more color and brightness
Acoustic Multi-Audio technology delivers cinematic surround sound and accurate sound positioning, providing pictures and sound in perfect harmony
Quick access to an array of content and services with Google TV
Easy connectivity to most devices, including Apple® AirPlay® 2 and HomeKit™10
Works with Alexa and Google Assistant
Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience6
X-Anti Reflection minimizes reflection for a distraction-free viewing experience
HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR)5, Auto Low Latency Mode (ALLM) and e-ARC
Support for Dolby Vision® HDR and Dolby Atmos® immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound11
Ambient Optimization optimizes picture and sound quality in any environment
Minimalist one slate design embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction
Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and sound bar position to elevate the TV and integrate a soundbar system
Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX® Enhanced™ delivers IMAX remastered picture and immersive audio by DTS12
Calman® Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings
NextGen TV (ATSC 3.0) compatibility
For more information about the Z9J, please visit: https://www.sony.com/electronics/televisions/z9j-series
MASTER Series A90J [83″ class (82.5″ diag.), 65″ class (64.5″ diag.) and 55″ class (54.6″ diag.) models] OLED TV značajke:
Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content
XR OLED Contrast adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each color with the subtle differences seen in the real world
XR Motion Clarity technology controls moving images precisely to minimize blur so that pictures remain true with less loss in brightness during high speed scenes
Quick access to an array of content and services with Google TV
Easy connectivity to most devices, including Apple® AirPlay® 2 and HomeKit™
Works with Alexa and Google Assistant
Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX® Enhanced™ delivers IMAX remastered picture and immersive audio by DTS12
Calman® Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings
XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures9
HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR)5, Auto Low Latency Mode (ALLM) and e-ARC
Improved Acoustic Surface Audio+ technology delivers more accurate sound positioning and cinematic surround sound, providing pictures and sound in perfect harmony
Support for Dolby Vision® HDR and Dolby Atmos® immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound11
Ambient Optimization optimizes picture and sound quality in any environment
Two-way stand13 provides different stand position options, including a hero position to eliminate distractions and a sound bar position to elevate the TV and integrate a soundbar system
Minimalist one slate design with Seamless Edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction
Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience6
NextGen TV (ATSC 3.0) compatibility
For more information about the A90J, please visit: https://www.sony.com/electronics/televi ... 90j-series
A80J [77″ class (76.7″ diag.), 65″ class (64.5″ diag.) and 55″ class (54.6″ diag.) models] OLED TV značajke:
Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content
XR OLED Contrast adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each color with the subtle differences seen in the real world
XR Motion Clarity technology controls moving images precisely to minimize blur so that pictures remain true with less loss in brightness during high speed scenes
Improved Acoustic Surface Audio+ technology delivers more accurate sound positioning and cinematic surround sound, providing pictures and sound in perfect harmony
Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and sound bar position to elevate the TV and integrate a soundbar system
Quick access to an array of content and services with Google TV
Easy connectivity to most devices, including Apple® AirPlay® 2 and HomeKit™
Works with Alexa and Google Assistant
XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures9
HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR)5, Auto Low Latency Mode (ALLM) and e-ARC
Support for Dolby Vision® HDR and Dolby Atmos® immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound11
Ambient Optimization optimizes picture and sound quality in any environment
Minimalist one slate design with Metal Flush Surface embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction
Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience6
Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX® Enhanced™ delivers IMAX remastered picture and immersive audio by DTS12
Calman® Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings
NextGen TV (ATSC 3.0) compatibility
For more information about the A80J, please visit: https://www.sony.com/electronics/televi ... 80j-series
X95J [85″ class (84.6″ diag.), 75″ class (74.5″ diag.) and 65″ class (64.5″ diag.) models] 4K LED LCD TV značajke:
Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content
Minimalist one slate design with Seamless Edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction
X-Wide Angle technology provides vivid real-world colors from any angle while retaining more color and brightness
Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster deliver supreme realism with deep blacks and intense brightness
Latest XR Motion Clarity technology cross-analyzes data to ensure action stays smooth, bright and clear with no blur
Acoustic Multi-Audio technology delivers cinematic surround sound and accurate sound positioning, providing pictures and sound in perfect harmony
Support for Dolby Vision® HDR and Dolby Atmos® immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound11
X-Anti Reflection minimizes reflection for a distraction-free viewing experience14
XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures9
HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR)5, Auto Low Latency Mode (ALLM) and e-ARC
Ambient Optimization optimizes picture and sound quality in any environment
Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and sound bar position to elevate the TV and integrate a soundbar system15
Quick access to an array of content and services with Google TV
Easy connectivity to most devices, including Apple® AirPlay® 2 and HomeKit™
Works with Alexa and Google Assistant
Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience6
Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX® Enhanced™ delivers IMAX remastered picture and immersive audio by DTS12
Calman® Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings
NextGen TV (ATSC 3.0) compatibility
For more information about the X95J, please visit: https://www.sony.com/electronics/televi ... 95j-series
X92 [100″ class (99.5″ diag.) model], X90J [75″ class (74.5″ diag.), 65″ class (64.5″ diag.), 55″ class (54.5″ diag.) and 50″ class (49.5″ diag.) models] 4K LED LCD TV značajke:
Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content
Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster deliver supreme realism with deep blacks and intense brightness
Latest XR Motion Clarity technology cross-analyzes data to ensure action stays smooth, bright and clear with no blur
XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures
HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR)5, Auto Low Latency Mode (ALLM) and e-ARC
Acoustic Multi-Audio16 and sound signal processing technology deliver sound that matches perfectly with what’s on screen
Ambient Optimization technology with a light sensor automatically adjusts picture and sound to viewers’ environment
Minimalist design maximizes the screen and minimizes the bezel, so users stay focused on what’s important – the picture
Quick access to an array of content and services with Google TV
Easy connectivity to most devices, including Apple® AirPlay® 2 and HomeKit™
Support for Dolby Vision® HDR and Dolby Atmos® immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound11
Works with Alexa and Google Assistant
Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX® Enhanced™ delivers IMAX remastered picture and immersive audio by DTS12
Calman® Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings
NextGen TV (ATSC 3.0) compatibility
For more information about the X90J, please visit: https://www.sony.com/electronics/televi ... 90j-series